He wasn’t the first and probably won’t be the last.
Skimming through KotakuInAction’s new posts, seeing what I could find before it’s deleted, I came across this post. It seems Kotaku writer Evan Narcisse had written an entire article on a book that’s soon to come out. Naturally, given this is on Kotaku, this article seemed suspicious to me. The only visible thing to a disclosure about the article is a note informing the reader the book is due to come out on the 20th of October.
Being curious enough, I clicked the link knowing my Adblock Plus was ready for what ever may pop up. To nobodies surprise, it was a direct link to where you can buy the book this articles writer was featured in with a short write up about it and a list of other people featured in it. I’ll spare you the click even if it’s archived and leave you a screenshot.
This isn’t the first time we’ve seen an entire article written on a gaming website shilling the authors own book. Last month we saw Polygon’s Phil Ownes shilling his, first written behind the cover of “Polygon Staff”. When called out by #GamerGate, Polygon was quick to edit the article revealing it was Phil Owns himself who wrote the article. It sure helped give fuel to #OpPolyGone.